I’m passionate about reshaping the landscape of clinical trial recruitment by harnessing the power of advanced digital marketing and referral management strategies.
In the clinical context, digital marketing is about identifying likely participants, and referral management is about helping them recognize the benefits of participating. C6 excels at both.
I believe the best advertising is local. For our clients, I focus on implementing our proven methodology, which integrates site-customized/branded and locally targeted digital campaigns, to seamlessly connect patients with research sites while delivering all the benefits of national/central campaigns.
As COO, I oversee operations, finance, and client relationship management. My primary goal is to deliver exceptional value to researchers who are leading independent research sites, executives at large pharma companies, and sponsors/CROs running trials. I am dedicated to ensuring each client receives tailored solutions that align with their unique objectives and drive tangible results.
Prior to Co-Founding C6, I earned a BS from University of Vermont and an MBA from Georgetown University. I’ve spent most of my career running customer acquisition/demand generation campaigns across a variety of industries and products. Most recently in VP roles in the education industry for Pearson plc and Apollo Education, I helped develop the processes and tools to deploy & manage hundreds of millions of dollars in service of student/customer acquisition.
I ensure C6 brings an analytically rigorous process to patient recruitment and by prioritizing lead quality, speed, and cost, I ensure that every campaign delivers measurable results while maintaining a keen focus on driving efficiency and cost-effectiveness.