As a senior product director with more than a decade of experience in the eCOA industry, Aubrey Verna has been instrumental in steering product development and innovation at YPrime. Aubrey’s experience is distinguished by a steadfast dedication to enhancing patient-centric trials through cutting-edge eCOA solutions, ensuring data integrity and adherence to regulatory standards. Aubrey’s pivotal contributions include crafting tailored solutions to meet the complex demands of clinical trials. With a user-centric approach to product management, she emphasizes experience design to foster meaningful user engagement. Her journey at YPrime and within her career showcase a blend of strategic foresight, technical expertise and a fervent drive to propel the industry forward.