Nikita Zubkov is a Digital Marketing Growth Manager with a strong focus on social media–driven patient recruitment for clinical trials. In his role, he develops and scales online campaigns that connect study sites with eligible patients through data-driven digital channels.
With hands-on experience in planning, executing, and optimizing paid social media campaigns, Nikita specializes in translating complex clinical study requirements into accessible, patient-centered messaging. His work focuses on improving reach, engagement, and recruitment efficiency while ensuring compliance with data protection and ethical standards.
Currently, Nikita works closely with study sites and partners to develop sustainable digital recruitment strategies that leverage platforms such as Meta and Google to reach diverse patient populations. He brings a practical, performance-oriented perspective to discussions around social media in clinical research, bridging the gap between digital marketing innovation and real-world site operations.
On this panel, Nikita shares insights into what works — and what doesn’t — when using social media as a scalable tool for patient recruitment.