With over 25 years of trial operations experience in the clinical research industry, Tiffany McGinnis is a seasoned leader recognized for her ability to bridge the gap between complex operational requirements and meaningful human engagement. Her career is defined by a deep-rooted commitment to optimizing site management operations, a field in which she has spent 22 years refining processes to ensure efficiency, compliance, and excellence in clinical delivery.
For the past 8 years, Tiffany has been at the forefront of industry transformation, focusing specifically on leading technology and innovation initiatives, Patient Engagement activities, and Site Engagement projects. Her work in this space is driven by a passion for making clinical research more accessible and patient-centric. By leveraging innovative technologies and engagement strategies, she has successfully led initiatives that reduce site burden and enhance the overall experience for participants and investigators alike.
Currently serving as a Senior Manager for Site Partnership & Insights at Medidata, Tiffany continues to champion the “Site Centricity” movement. She believes that to be truly patient-centric, an organization must first be site-centric—providing clinical sites with the tools and support they need to thrive. With a wealth of experience across site management and technology innovation, Tiffany remains a driving force in shaping the future of clinical research through empathy, expertise, and a relentless focus on transforming outcomes.