Patient Recruitment Strategies In Competitive Markets

Patient recruitment is the heartbeat of every successful clinical trial, and the sites that master it have a lasting competitive advantage. As more sites across Latin America compete for eligible participants, the differentiator is not just outreach volume but strategy: community relationships, referral networks, digital tools, and a deep understanding of what moves patients from awareness to enrollment. This session shares what is working across LATAM markets and equips sites to build a recruitment infrastructure that delivers consistently across studies, therapeutic areas, and sponsor relationships.

Speakers

Martin Campodonico

Laura Maffei