Kristin Matthews serves as the Advertising Specialist and Outreach Coordinator for ENCORE Research Group, a division of Flourish Research, where she leads patient recruitment marketing and community engagement initiatives across multiple clinical research sites in Northeast Florida. With a strong focus on bridging the gap between patients and clinical trials, Kristin develops and executes strategic, multi-channel campaigns spanning digital advertising, community outreach, and physician engagement.
In her role, Kristin collaborates cross-functionally with recruitment, regulatory, and operations teams to ensure all outreach efforts are compliant, effective, and patient-centered. She has played a key role in launching innovative recruitment strategies, enhancing lead generation workflows, and expanding community-based education through initiatives like “Learn with the Leaders,” empowering individuals to better understand their health and opportunities in clinical research.
Kristin is passionate about improving access to clinical trials, particularly within underserved communities, and believes that education and trust are critical to advancing participation in research. Her work supports Flourish Research’s mission to transform clinical trials through greater inclusivity, innovation, and patient engagement.